why we choose prestashop as solution
When compared to systems like Magento, PrestaShop's administration panel is quite intuitive and easy to master. It's especially important for those who are just starting their Internet adventure.
There's a large group of users contributing to a good support system in discussion boards and the like.
The script is based on a popular template system called "Smarty". It's well known to many designers and programmers what will make graphics modifications easy for them. If you're not the programmer type you'll easily find one to do whatever you need to be done for you.
There are many functionalities built in PrestaShop. Many of them are no match for Magento, but in most cases they are sufficient for beginners and intermediate online shop owners. Many of the functionalities you would miss can be installed, they often are free. If you still can't find what you need, you can surely find a programmer who knows the system to add options you require.
PrestaShop is quite efficient and does not put high demands on server resources, especially when considering how much it has to offer. A built-in page indexation system is an advantage. It's not as efficient as Quick.Cart but definitely works faster than Magento. The script's efficiency to offered functionalities ratio is quite good.